Over the years the way of doing business has evolved. From selling to the neighborhood, now local businesses have varied tools & means at their disposal to reach customers across the globe.

As the reach is increasing, so are the challenges to sustain the business. Currently, there are very few brands that can boast of a definitive competitive advantage over other available options. And with the increasing options, the expectations of the consumers have been increasing multifold.

Consumers for businesses:

So, while the brands are spending billions working in-house to bring innovative solutions, they are parallelly working on the customer … Continue Reading